Direct Response

Brand Identity and Packaging

Print, Online and Transit Advertising

Monticello, President Thomas Jefferson’s plantation, is a National Historic Landmark in Virginia. Since 1924, it has been maintained and open to the public with the dual mission of preservation and education. Creative Kong developed a campaign design to not only get the word out of their major renovations, but to encourage the general public to think of Monticello as a destination rather than a “pit stop”.

Brand Identity

Product Packaging

Brand and Product Identity

Brand Advertising, Direct Response, Banner Ads, Trade show Graphics

For over 30 years, TLIE has offered superior professional liability protection to Texas lawyers and judges. Unlike commercial insurance companies, TLIE is a member-owned, Texas-based association with a long history of proven industry experience and unmatched customer service.

Challenge
The client wanted an integrated marketing campaign that introduced a new look and feel to help gain new members without alienating current ones. Among law firms who had TLIE members, current membership averaged two members per firm.

Solution
Small firms of 20-30 lawyers were targeted with the goal of increasing the number of members per firm. Being true to the organization’s positioning statement and attributes to ensure brand consistency, we developed fresh concepts for print and web advertising as well as direct response pieces that would stand out from the staid creative in industry publications and websites. We also produced a tradeshow booth and materials that popped in a crowd of stuffy similarity.

Print and banner ads ran on local and state bar association publications and websites. A series of direct response pieces were sent to over 10,000 lawyers.

Results
The campaign immediately resulted in increased inquiries and has been refreshed annually since 2010. TLIE has seen an increase in retention and enrollment year-over-year since its inception, now exceeding 5,000 members.

Collateral and Event Materials

A global leader in spine innovation, Zimmer Spine has built a tradition of pride, trust, and respect with skilled surgeons to enhance the quality of life for spine patients worldwide. Creative Kong has worked with Zimmer Spine since 2004 to create collateral and event materials for surgeons, salespeople and distributors.

Brand Identity and Website

Direct Response

Brand Identity

Direct Response

We designed and produced this direct response piece with an offer that was trackable once redeemed.

Packaging

Sweet Bee needed packaging for their granola. They wanted packaging that was bright and cheerful, something to brighten up the day. We used the hexagon (inspired by a bee hive) as a start. There are three varieties.

Collateral and Digital advertising and Marketing

Emergo Group is a single resource for helping access the largest and fastest growing medical device markets worldwide. Since 2008, Creative Kong has developed and produced collateral, trade show materials, timelines and regulatory charts.

Brand Identity

Brand Advertising

Brand Identity, Event Marketing and Sponsorship Materials

Form & Fabric was a partner in QuiltCon 2012. Creative Kong developed a landing page for convention-goers, as well as a few print ads for the booklet that was given out at the show.

Brand Identity

Invitation and Graphics

Leadership Austin helps leaders grow their skills and turn their passion into action. They provide a diverse non-partisan environment for vital dialogue, experimental learning and superior networking.

Creative Kong developed an invitation for their annual celebration, the Best Party on Earth (BPOE).

Brand Identity

Simplified.com offers home lenders the ability to order all of the products necessary to complete and close a real estate secured loan.

Direct Response

Brand Identity System, Print Ads, Website Design, Event Materials

Part kitsch, part dish, all apron. The Casserole Queens, Sandy Pollock and Crystal Cook, started a fresh-from-scratch casserole delivery service in Austin, Texas and they needed several collateral pieces. One of out favorites was this business card. It fit right in to the 50's persona they were trying to project.

Collateral and Event Materials

ArthroCare is a highly innovative, multi-business medical device company that develops, manufactures and markets products based on our internationally patented Coblation technology. This platform technology precisely dissolves target tissue and minimizes damage to surrounding, healthy tissue.

Since 2011, Creative Kong has developed materials including product brochures, surgical techniques, pricelists, packaging, DVDs, tip sheets, charts and trade show pieces.

Brand Identity

Audience Innovation designs precision-targeted magazine cover wrap marketing solutions to reach and engage any target, for both consumer and B2B objectives. We designed a custom cover wrap for their own company and services as well as developed a new logo.